a few words

about us

For over 50 years we have been producing foods for animals. Our commitment is to our clients, our animals and our planet. For this reason, we are constantly challenging the old conceptions, striving to offer the healthiest, safest foods to our customers and animals. 

At our production and research sites, we explore new possibilities, new raw materials and new methods of production and formulation. We have the ability and know-how to match your every need and demand.

Our values

Customer success

Our best investment is in the success and prosperity of our customers. We take great pride in our part, as humble as it may be, of success of our clients. Your success isour prosperity.


The land and sea are our greatest resources. in this era, it is of great importance to minimize our footprints and impact on the earth and to acknowledge our responsibility for the next generations.

Animal well-being

 By the love and respect we have for all the creatures around us, we are committed to give back to them at least as much as they are giving to us.

Meet our team

Omer Lavi


Dan Baratz

Marketing Manager


Dr. Adi Ayalon Gilad

Head of the Pets Division and Nutritionist

Dr. Shlomo Pleban

Head of Research & Market Development