For over 50 years we have been producing foods for animals. Our commitment is to our clients, our animals and our planet. For this reason, we are constantly challenging the old conceptions, striving to offer the healthiest, safest feeds to our customers and animals.
At our production and research sites, we explore new possibilities, new raw materials and new methods of production and formulation. We have the ability and know-how to match your every need and demand.
Our values
Customer success
Our best investment is in our customers success and prosperity. We take great pride in our part, as humble as it may be, for the success of our clients. Your success is our prosperity.
Sustainability
The land and the sea are our greatest resources, and in this era, it is of great importance to minimize our footprints and impact on the earth and to acknowledge our responsibility for the next generations.
Animal well-being
By the love and respect we have for all the creatures around us, we are committed to give back to them at least as much as they are giving to us.
Meet our team
Omer Lavi
CEO
gil eyal
VP Nutritionist
Dr. ELAD ABELES, D.V.M
Head of Pets Division and Nutritionist
Dr. Shlomo Pleban
Head of Research & Market Development
eddy bam
Marketing Manager